By Rob Yeung
A instruction manual at the artwork of marketing. in keeping with the rules of ''facilitative selling'', it exhibits the reader easy methods to query their buyers, comprehend their wishes and aid them to make definitely the right paying for judgements.
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Additional info for Anyone Can Sell
I know that I explain very clearly * Think about two vital questions in relation to each of your customers. What do you have to offer your customers? And why should they take up your services? what services I offer, but customers don’t seem that interested. My profession is full of technical terms that I somehow need to explain to my clients. I get frustrated because I know that my services are better than those of my competitors – but customers just don’t seem to see it the way I do! How can I convince my customer that .
In order to sell to them, try to use metaphors and evocative words to paint a picture in their minds. Or perhaps you could encourage them to talk to other customers of yours – perhaps over the telephone. experience the service. These people ~ To like to touch products or actually have a ‘dry run’ of your services. So selling to 62 Anyone Can Sell these people may need samples. * Relating to the customer’s needs * Not everyone has a preferred channel of communication. But if you come across a customer who just doesn’t seem to understand you, try varying your channel.
Warming up customers Meeting a ‘cold’ prospective customer should be avoided if at all possible. Finding different ways to interact with your customer before you ever meet will help you to sow the first seeds of rapport. So, when you do finally meet for the first time, your customers will almost feel that they know you and trust you. Making a Good Impression 45 Once you have done your research think of valid reasons to get in touch with your customer. The following list may provide you with a few ideas: them a letter (or sending an e~ Posting mail) confirming the time and date of your meeting.
Anyone Can Sell by Rob Yeung