ВЂњI've been promoting an analogous simple product to an identical shoppers for over 10 years. I watched your video and it became my considering upside down!...And wager what?? i used to be my company's best revenues Performer!вЂќ --Linda Jamison, nationwide Account supervisor, Time Warner publication workforce Brian Sullivan is an award-winning shop clerk and the most favourite and sought-after revenues and management running shoes. His high-energy, no-nonsense, interactive seminars at the specified promoting formulation became one of many most well liked education classes in revenues. established round the concept so you might вЂњSay less...while promoting more,вЂќ Sullivan teaches salespeople the way to execute the suitable promoting formulation in exactly 20 days. they're going to additionally the best way to: --Lead their corporation in revenues --Be silly to make silly vast cash --Create a posture that draws buyers --Evaluate revenues functionality after each name
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Do not simply get your message out. ROAR it out! during this beautiful parable, you are going to stick with Ryan Miller, an government suffering from lowered revenues in a hard economic climate. Ryan is mentored by means of his outdated Livingston, New Jersey highschool good friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having nice luck in his packaging company.
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Extra info for 20 Days to the Top
Could this information help you be more PRECISE when presenting your solution? Would this information be helpful to know when preparing for follow-up calls? Would this information help you close the sale? Of course! If you didn’t get them all down, guess what? You don’t have a photographic memory. So what! In sales, you don’t have to. All you need is a working pen and a notepad. Now go back to Memory Test #2 once again and read the phrases out loud. As you are reading them, write them down. 48 Twenty Days to the Top When you finish, go back and compare what you wrote to the exact wording of the phrases on the test.
Statements, especially within the first few minutes of a sales call, carry with them tons of risk. Statements Can Push People Away The PRECISE sales rep speaks less and makes fewer statements than the average sales rep. In my position as a sales trainer, I am able to sit back and watch hundreds of sales calls each year. In my travels, I see a direct correlation between the amount of statements and the amount of success in each call. The more statements that a sales rep makes, the less success he or she will have.
28 Twenty Days to the Top Your World If your industry has people like this, then keep this in mind. • Negative people are Contrarians. • Contrarians react oppositely to statements. • Statements can foster a customer disconnect. • Customer disconnection is not a good thing. So be careful about how much of your opinion you share, especially early on in a call. Because of a customer’s inherent skepticism of salespeople, the more statements you make, the more chance you give him to share an opposite opinion.
20 Days to the Top by Sullivan